U by Kotex | Pop-Up Fashion Show
Proving that feminine care can be stylish, TH partnered with Kotex and Sex and the City stylist, Patricia Field, to promote the brand's new custom-designed U product to fashion savvy New Yorkers during Fashion Week. Our pop-up fashion show hit the streets of Manhattan, making stops on Broadway in SoHo and 14th Street in Union Square, asking girls to "ban the bland." TH's production crew laid down a branded carpeted runway along with a vibrant backdrop, as our fifteen styled models strutted down the catwalk, sporting clothing and accessories showcasing "a day in the life of the American girl."
Adidas | Star Wars Flash Mob
Approached by Adidas’ public relations firm, TH was positioned to assist and staff a flash mob aimed at promoting the launch of the Adidas Star Wars line and the opening of its newly remodeled Soho flagship store. Specifically, TH provided 20 promotional models and 10 brand ambassadors, fully outfitted in Adidas gear, to create a scene by marching in sync with 20 Storm Troopers, Darth Vader and the infamous Snoop Dogg. The stunt started in Times Square and ended in SoHo for a finale in front of the fashion giant’s retail location. The stunt was picked up by a number of high profile sites, including the Huffington Post and MTV as well as a number of passerby’s videos showing up on YouTube.
GE | Brilliant Machines
GE partnered with TH Productions to create and execute an on-the-ground immersive stunt building buzz around GE’s upcoming Brilliant Machines campaign. The guerrilla stunt team recreated elements from TV commercial spots set to be unveiled during Thanksgiving, allowing consumers to come into contact with live robots on the streets of San Francisco. The caravan of brilliant machines made surprise appearances in the city’s highest traffic spots - reaching business crowds in Union Square, the techies in SOMA, families at the Embarcadero, and even the commuters traveling on the Sausalito ferry. Consumers were encouraged to interact with the robots and tweet #brilliantmachines to share the robots’ location, photos, and details of what they just experienced, allowing the story to be told through as many different perspectives and mediums as people who saw it. Subtle branding showing only the hashtag #brilliantmachines on business cards, bumper stickers, and the robots enticed curiosity and mystery, allowing all to be revealed when the TV spots aired the following week.
Kate Spade | Live Color Fully
Mirroring the brand’s seasonal creative, TH conceptualized and produced a unique, colorful campaign on behalf of Kate Spade. The key focus: pinwheels. From a custom-built cart, stylishly outfitted brand ambassadors handed out these fun, whimsical giveaways to lucky pedestrians on the streets of SoHo and Union Square, with each pinwheel donning a direct 15% off drive-to-retail tag. Additionally, TH planted hundreds of pinwheels throughout the city in iconic locations, giving the campaign an impactful guerrilla component, further reach and added exposure.
Heineken | US Open
Heineken dominated the summers of the past two years, partnering with the US Open to create a huge presence in New York City through a month-long projection media campaign. Owning the streets of Manhattan, four flights were executed, with each flight consisting of three consecutive nights at seven prime locations throughout the city.
Nike | Fuelstream
New York was transformed by TH into a live stage for Nike Fuelstream – a video sensation bringing the newly released Nike Fuelband to life. Following the initial unveiling of the Fuelband at SxSW, Nike sponsored a series of campaigns throughout New York to promote the Fuelband’s message - a call to action, a call to movement, a call to “make it count” and turn every activity of our daily lives into Nikefuel. Six high-traffic spots in SOHO, the Lower East Side, Chelsea, Union Square, the East Village, and Williamsburg boasted live, large scale projections of the action from dusk 'till dawn. The footage provided a true collage of movement, live images of events and live tweets in real time. As photos and tweets flowed, Fuelstream gave people a way to experience how the world moves on a large scale, and to join in on the fun.
Sephora | Blink and You'll Miss It
TH partnered with Marie Claire to project Sephora creative onto large walls in high-traffic and impactful areas of Manhattan and San Francisco. TH Projection teams were in place to manage all aspects of the activation and to ensure the best results possible, as well as document the projections.
Perrier | Art Basel
TH was tapped by Zenith Media to promote Perrier as the drink of choice among Miami club-goers and nightlife tastemakers. Coinciding with Art Basel, TH produced a 12-day campaign hitting 11 unique locations, reaching both the client’s desired demographic and on-the-curve everyday consumers.
HP | TouchSmart 3D Projections
In order to pin the new HP TouchSmart as the true hero of the holidays, TH executed a larger-than-life 4D Projection Mapping campaign on the façade of the Maritime Hotel in New York's premiere Meatpacking District. Over the course of one evening, our technical crews, situated on the rooftops of two buildings directly across the street from the hotel, projected animated 4D creative, showcasing the brand and product in a unique, innovative way. TH handled all negotiations with the buildings, permits, projection equipment and crews as well as full production management of the program from beginning to end.
HP | Puss In Boots Premiere
Working with HP's creative agency, TH was tasked with fully conceptualizing and producing a high-impact PR stunt, promoting HP at the Puss In Boots premiere in Los Angeles. TH responded by fabricating a humanized robot, showcasing the HP Workstation, which was used by the film's animators in the creation of the movie. The prop was flanked by models and security guards, and TH staffed a mob of fans and faux paparazzi for further buzz and impact, as our VIP made his entrance into the premiere… the true star of the red carpet.
Paramount | Everyday Thor
Partnering with Paramount to incite buzz around the DVD release of Thor, TH staffed and executed a twelve-person flash mob in New York City, consisting of Thor look-alikes who moved throughout the city, doing everything from buying DVDs at Best Buy to grabbing a quick hot dog from a local cart, all the while hitting up key locales in SoHo, Washington Square Park and Union Square. For further engagement, street teams were staffed in both Manhattan and Los Angeles, distributing branded thunder sticks and encouraging everyday consumers to purchase the new release.
Lacoste | Broadway Umpires
TH placed four vintage branded tennis umpire chairs on Broadway between Spring and Prince Streets in front of the LACOSTE Boutique. With a LACOSTE-clad brand ambassador in each of the chairs, consumers in the area were very interested to learn about the brand and receive a key chain. Three additional street teamers were patrolling the streets in Soho and NoLIta spreading the word and also distributing key chains. Hundreds of consumers lined up outside the store at 3PM on Saturday and Sunday to participate in the lock box program, and five very excited consumers won each day!
Lacoste | L!VE Wildpostings
TH has executed three wild posting campaigns to raise awareness for the Lacoste L!VE and footwear lines. Over the course of these campaigns, 946 posters were applied across a total of 34 strategically selected walls, creating an impact in high traffic areas throughout SOHO, Downtown and in the Meat Packing District. The posters attracted a lot of attention, getting hundreds of thousands of impressions for Lacoste L!VE.
People Stylewatch | Fast & Fashionable Wildpostings
An extensive wildposting campaign was executed for People Stylewatch in conjunction with the Fast & Fashionable mobile truck and bike cart activations, also produced by TH. The team covered eleven high traffic locations in Midtown and Soho with the brand's creative, raising awareness for the activations and ensuring the brand was top-of-mind among passers by.
FX | It's Always Sunny In Philadelphia
To create buzz around the season premiere of It’s Always Sunny in Philadelphia, TH executed a poignantly witty projection media campaign, creating a humorous on-the-street experience for new and old fans alike. To bring this campaign to life, TH staffed an on-site comedian who interacted with pedestrians by relaying pointed messaging to an on-site tech, who would then type the comedy bits onto the projection wall itself to create the perfect campaign for a witty season premiere.
Estrella Damm | The Beer of Barcelona
Across three markets for three nights, TH projected on five walls in Miami and on three walls between Tampa and Clearwater to raise awareness for Estrella Damm. Walls were strategically selected by a senior TH manager familiar with the area and target demographic. This campaign was part of a larger media buy that included multiple forms of outdoor advertising.
A|X | 3D Projection Media
TH was at the helm of Armani Exchange’s 3D projection media campaign. Popping off walls and into pedestrian traffic on the streets of New York and Toronto, TH employed the use of 3D film technology and specialty branded glasses, allowing this media to be viewed in an entirely new dimension, all while giving the brand cutting edge clout among its core demographic.
Comedy Central | South Park
To celebrate the 15th series of South Park on Comedy Central, TH projected a massive high-quality image of the show's central characters at various high-traffic locations throughout New York City and Los Angeles. The iconic and instantly recognizable shapes of Kyle, Kenny, Cartman and Stan grabbed the attention of passersby, generating interest and creating an air of excitement for the promotion. Overall the projections were hugely successful in imprinting the silhouetted jokesters in the minds of consumers and driving mass tune-in.
+646 649 4515
599 Broadway, 10th Floor
New York, New York 10012